Social networking, widgets, video sharing, and user generated content are incredibly effective in expanding audience engagement. However, social media marketing must be engaged fully to experience full results. Creating and deploying social media without a concerted commitment to making the community thrive is an exercise in futility.
Below are a few steps to help you get fully immersed in the exciting world of social media marketing:
1. Identify your Community’s Topic
Building a community that is not focused on a specific topic can result in plenty of traffic but not targeted traffic. “Drive-by” traffic is not an effective revenue generating technique. Focusing on a specific topic makes it easier for you to define a like-minded audience interested in what you have to say and who will more likely contribute to the community. It is only by communicating with your target audience and focusing on understanding their likes and dislikes that you can build a valuable identity that is likely to attract more people.
2. Host a Party
Don’t make the mistake of trying to control your community. Instead think of it as a party where you’ve invited others. Put your energy into setting the tone of the party and enhancing the community experience. Be active. Be hands-on. Be patient. But most important, be there to communicate.
Read the article here: Social Media – If You Build It, Will they Come
